Hillary Eden McMullen—An Introduction

Hey there! I’m Hillary — a creative professional with a soft spot for making things both pretty and powerful.

Over the last 10+ years, I’ve worn many hats. I've worked with everyone from scrappy startups to established brands, helping them build identities, craft seamless user experiences, and create marketing strategies that actually do something (besides just looking good).

At the heart of it all? Curiosity, creativity, and a love for solving problems in ways that make people feel connected, understood, and excited.

Whether I’m designing a brand from scratch, mapping out a marketing campaign, or fine-tuning the flow of a digital product, my goal is always the same:

Build real connections between businesses and the people they serve.

My Approach

I believe great design isn’t just about beautiful visuals. It’s about solving real problems with purpose.

Because honestly? A brand that looks good but doesn’t work well? Not helpful.

Thanks to my multidisciplinary background, I always keep the bigger picture in mind — blending creativity with strategy to create designs that are both beautiful and meaningful.

Here’s what that looks like:

• Brand Design: I dive deep into your company’s heart — your story, your goals, your vibe — and build brands that feel like you. A strong brand is the foundation of everything else, and I love crafting identities that leave a lasting impression.

• UX/UI Design: Good design isn’t just pretty. It’s intuitive, thoughtful, and human-centered. I use research, empathy, and (a lot of) testing to create experiences that feel easy and natural for your users, not frustrating puzzles.

• Marketing Strategy: With a focus on data-driven insights and creativity, I combine creativity with real-world data to build marketing plans that connect and convert — whether through social media, digital campaigns, or good old-fashioned storytelling.

• Graphic Design: From bold logos to stunning social media visuals, I bring ideas to life with a style that's adaptable across industries and platforms. Details matter. (Trust me, I notice them.)

How I Got Here

My journey into design and strategy began as a child. Picture 10-year-old me, spending hours designing flyers on Microsoft Word… for fun.

I took some courses in high school to harness my interest, and bam! — I was hooked. Over the years, I’ve worn many hats—working as a marketing intern, collaborating with teams as a creative lead, and leading creative initiatives as a UX/UI Designer—giving me a broad perspective on the impact design can have across various industries.

Day one of my marketing internship with Company C—2018

My very first paid logo design job! Way back in 2014

Throughout my career, I’ve had the opportunity to collaborate with amazing clients and teams, helping them not only meet their design needs but also grow their businesses through thoughtful, intentional strategies. This range of experiences has allowed me to approach projects holistically, considering both the creative and strategic angles to ensure the best outcomes.

Now I mainly work from home, helping my clients build their businesses :)

What Drives Me

At the end of the day, what drives me is pretty simple:

Stories. Connection. Impact.

I believe design is one of the most powerful tools for storytelling — whether it’s the story of your brand, the journey of your customers, or the magic that happens when the two collide.

I’m also a forever student. I'm always learning, experimenting, and staying curious about the latest in design, tech, and marketing. Because when I grow, my clients grow.

Marketing that Supports Small Businesses—Not Squeezes Them

I've developed my marketing practice on one simple belief:

Small businesses deserve flexible, professional marketing help — at a price and pace that actually fits their lives.

Instead of locking you into expensive, long-term contracts or handing you a giant to-do list, I offer straightforward, pay-for-what-you-need services. Whether you want a trusted strategist on your side once a month or you're ready for a full-scale brand refresh, I meet you where you are, not where some agency thinks you should be before answering the phone.

No bloated contracts. No mystery fees. No cookie-cutter strategies.

Just smart, practical support from someone who’s genuinely cheering you on.

I believe marketing should help you build consistent progress without adding stress or chaos to your life. That's why I offer three simple service options — designed to flex with your needs, your schedule, and your budget.

Because real marketing success isn’t about working harder — it’s about building smarter.

And that’s exactly what I’m here to help you do. Click the button below to learn more and let's build some momentum together!

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