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Proven Marketing Strategies for Small Businesses
Learn how my proven marketing strategies can transform your small business. My tailored approaches focus on building visibility and driving engagement while being community-centric. Whether you're looking to enhance your local presence or attract a loyal audience, my actionable and flexible solutions are designed to meet your unique needs. Let me help you implement effective marketing strategies that will lead to sustainable growth and measurable success. Contact me today to start your journey to better marketing.
Business Tips
Marketing That Works for Hospitality Businesses
If you're running a local inn, boutique hotel, or B&B, you’ve probably tried everything from boosted Facebook posts to pricey directory listings. But are those tactics actually getting heads in beds? In this guide, I break down what actually works in hospitality marketing today—especially for independent and locally-owned stays—and how you can build loyalty, visibility, and revenue with a few smart shifts.
6 min read
Marketing That Works for the Entertainment Industry
From under-attended events to stale social media, many entertainment brands are stuck in the same old marketing rut. This guide explores what actually works in today’s landscape—from local influencer nights to interactive content—and how your venue or show can finally get the audience it deserves.
6 min read
Marketing That Works for Business Services: How to Build Authority, Trust, and a Pipeline of Clients
Business service providers face a unique marketing dilemma: you're selling something intangible, complex, and often high-ticket—which means trust is everything. In this post, we break down what’s working now in B2B marketing, the common traps to avoid, and how to build a marketing system that scales sustainably. Whether you’re a consultant, strategist, or service-based entrepreneur, this guide will help you stop chasing leads and start attracting them.
7 min read
Marketing That Works For: The Food & Beverage Industry
What does it really take to build buzz, fill tables, and stay top-of-mind in a crowded, competitive food scene, without sinking all your...
7 min read
Marketing That Works For Home Services: Strategies That Drive Calls
Home service pros are no strangers to hard work—but when it comes to marketing, many are wasting time and money on tactics that don’t move the needle. In this guide, I break down what’s actually working in today’s market, what to stop doing, and how to build a simple, modern strategy that attracts quality local clients. If you’re in HVAC, cleaning, landscaping, or any other hands-on trade, this one's for you.
6 min read
Marketing That Works for Retail: How to Cut Through the Noise and Drive Real Foot Traffic
The retail world has changed, but the opportunity to thrive is bigger than ever. This guide breaks down what's working now, what's outdated, and where you should focus your time and money. Bonus: A sample weekly plan and expert tips you won’t find anywhere else.
8 min read
Booked & Busy: Marketing That Works for Personal Service Businesses
Personal service businesses—from salons and massage therapists to coaches and estheticians—face a unique marketing puzzle: how do you stand out and stay booked without burning out? This in-depth guide breaks down what’s working, what’s not, and where you should really be focusing your time and money to grow sustainably in 2025.
7 min read
What You Can Get from Just One Hour of Marketing Support
What if you could get expert marketing help for just one hour a month? Sounds like a drop in the bucket, but it’s often exactly what you need to get unstuck, get clear, or get ahead. One hour of strategic marketing support each month gives small business owners access to expert insights, hands-on help, and momentum—without the cost or commitment of a full retainer. It’s smart, scalable, and surprisingly effective.
3 min read
Why Strategic Research Sets Your Brand Apart
A deep dive into strategic research about your business, how to do it, why it's necessary, what to do with the info after, and common pitfalls.
6 min read
My Approach to Marketing Strategy
Learn how to elevate your business through the power of a comprehensive marketing strategy!
3 min read
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