Home service pros are no strangers to hard work—but when it comes to marketing, many are wasting time and money on tactics that don’t move the needle. In this guide, I break down what’s actually working in today’s market, what to stop doing, and how to build a simple, modern strategy that attracts quality local clients. If you’re in HVAC, cleaning, landscaping, or any other hands-on trade, this one's for you.

The retail world has changed, but the opportunity to thrive is bigger than ever. This guide breaks down what's working now, what's outdated, and where you should focus your time and money. Bonus: A sample weekly plan and expert tips you won’t find anywhere else.

What if you could get expert marketing help for just one hour a month? Sounds like a drop in the bucket, but it’s often exactly what you need to get unstuck, get clear, or get ahead. One hour of strategic marketing support each month gives small business owners access to expert insights, hands-on help, and momentum—without the cost or commitment of a full retainer. It’s smart, scalable, and surprisingly effective.

Get to know Hillary Eden McMullen — a creative strategist helping small businesses grow through smart, flexible marketing and design. Discover her journey, approach, and why she's redefining what marketing support should look like.

A deep dive into strategic research about your business, how to do it, why it's necessary, what to do with the info after, and common pitfalls.