Experience Architecture
I audit broken contact forms, confusing checkouts, and disconnected software tools that quietly cause local businesses to lose customers right at the finish line.
Scan your website for friction 👉
If your business feels harder to run than it should…
Customers tell you your contact form gave them an error
Your site looks beautiful, but your phone isn't ringing
You are wasting hours manually typing data from your website into your scheduling software or CRM
These aren't marketing failures.
They're backend bottlenecks.
Let’s patch them.
We track exactly where visitors get frustrated and drop off. You get a prioritized roadmap pointing out what is costing you money, before we touch a line of code.
Fix only what's broken — no unnecessary rebuilds, no scope creep. Targeted interventions with measurable results.
Maintain the system so growth doesn't reintroduce chaos. Ongoing stewardship for businesses ready to scale.
"Hillary was great to work with—professional, easygoing, and genuinely attentive to the details that mattered. She really took the time to understand what I needed and built a website that not only looked great but worked exactly how I hoped. The whole process felt smooth and collaborative. I’d absolutely recommend her and wouldn’t hesitate to work with her again in the future."
"Hillary consistently provided clear and concise guidance, high quality design, and focused project management. She's a great listener, a talented designer, and a hard worker, willing to sift through the jumble to get to the important stuff. A valued partner..."
"Shoutout to Hillary Eden McMullen for creating the official Tile Time logo! If you want a quick turnaround time for innovative graphic design, web development, or branding work, Hillary's your gal!"
"Hillary was recommended to us by another downtown business owner and she did not disappoint. Her guidance and expertise got us through a significant rebranding process and she has been there to help every step of the way since. thank you Hillary!!!!"
"She’s personable, understanding, and easy to work with. I recommend 10/10!"
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For early-stage makers and solo crafters.
Stop trying to do everything at once. This guided system strips away the noise and tells you exactly what to focus on next, step-by-step.
one-time flat fee
For established businesses using digital tools.
A human and technical deep-dive into your operational pipeline. I uncover the hidden formatting bugs and software gaps quietly costing you sales.
one-time flat fee
Powered by One Day Websites.
Skip the multi-week agency headache. We deploy single-page, responsive website frameworks engineered to turn web traffic into phone calls.
Case Studies
Faced with a complex autoimmune diagnosis and a "guessing game" of environmental triggers, I built a system to turn subjective symptoms into objective data. Utilizing over 4 million data points from open-source APIs, this project bridges the "Communication Gap" between patient and doctor through AI-driven pattern recognition and structured advocacy tools.
Case Studies
Get a look into my process for brand design through this deep dive into the design of a pottery brand, Mud Brothers.
Case Studies
Get a glimpse behind the scenes of the amount of work and effort that went into designing the branding, marketing and graphics for the inaugural year of the New England Coffee Festival.
Case Studies
From conceptual architecture to a TypeScript codebase in under four months. Explore how I leveraged AI-agentic workflows and a modern full-stack ecosystem (Supabase, Vercel, Resend) to build a high-velocity SaaS MVP focused on friction reduction and operational minimalism. This is a deep dive into the engineering logic behind a "systems-first" product.
10+ Years' Experience - From startups to established brands, I've helped businesses build identities, craft user experiences, and develop strategies that drive results.
I believe great design is more than just beautiful visuals—it's about purpose-driven problem solving.
I love finding local cafes wherever I go and comparing who has the best roast and oat milk cappuccino!
I've been learning different instruments since I was a little girl and have a passion for photography, both professionally and just for fun.
At the heart of everything I do is a passion for storytelling and connection.
I enjoy nature for all of my fitness needs—hiking, trail running, mountain biking, snowboarding, and snowshoeing.
Each issue of the Friction Free Newsletter covers one real problem small businesses face — with actionable fixes you can implement the same day.
