Experience Architecture
I identify the visual, UX, and system frictions that quietly cost small businesses money, time, and customers.
Scan your website for friction 👉
If your business feels harder to run than it should…
Simple actions take too many clicks
Your site looks fine but people don't convert
Tools don't talk to each other
You keep fixing symptoms, not causes
These aren't marketing issues.
They're experience failures.
Let's fix that.
Scan and audit where friction and revenue loss live. We map every point of breakdown before we touch anything.
Fix only what's broken — no unnecessary rebuilds, no scope creep. Targeted interventions with measurable results.
Maintain the system so growth doesn't reintroduce chaos. Ongoing stewardship for businesses ready to scale.
"Hillary was great to work with—professional, easygoing, and genuinely attentive to the details that mattered. She really took the time to understand what I needed and built a website that not only looked great but worked exactly how I hoped. The whole process felt smooth and collaborative. I’d absolutely recommend her and wouldn’t hesitate to work with her again in the future."
"Hillary consistently provided clear and concise guidance, high quality design, and focused project management. She's a great listener, a talented designer, and a hard worker, willing to sift through the jumble to get to the important stuff. A valued partner..."
"Shoutout to Hillary Eden McMullen for creating the official Tile Time logo! If you want a quick turnaround time for innovative graphic design, web development, or branding work, Hillary's your gal!"
"Hillary was recommended to us by another downtown business owner and she did not disappoint. Her guidance and expertise got us through a significant rebranding process and she has been there to help every step of the way since. thank you Hillary!!!!"
"She’s personable, understanding, and easy to work with. I recommend 10/10!"
one-time flat fee
A deep diagnostic of your business's visuals, UX, and systems — delivered live, with clear priorities and quantified revenue leakage.
scoped after diagnosis
Scoped after the audit. Includes UX repair, visual system modernization, and tool integration — only what's needed.
cancel anytime
A guided system for small businesses to audit and fix their own friction — on their own schedule, at their own pace.
Case Studies
From conceptual architecture to a TypeScript codebase in under four months. Explore how I leveraged AI-agentic workflows and a modern full-stack ecosystem (Supabase, Vercel, Resend) to build a high-velocity SaaS MVP focused on friction reduction and operational minimalism. This is a deep dive into the engineering logic behind a "systems-first" product.
Case Studies
Faced with a complex autoimmune diagnosis and a "guessing game" of environmental triggers, I built a system to turn subjective symptoms into objective data. Utilizing over 4 million data points from open-source APIs, this project bridges the "Communication Gap" between patient and doctor through AI-driven pattern recognition and structured advocacy tools.
Case Studies
Get a look into my process for brand design through this deep dive into the design of a pottery brand, Mud Brothers.
Case Studies
Get a glimpse behind the scenes of the amount of work and effort that went into designing the branding, marketing and graphics for the inaugural year of the New England Coffee Festival.
10+ Years' Experience - From startups to established brands, I've helped businesses build identities, craft user experiences, and develop strategies that drive results.
I believe great design is more than just beautiful visuals—it's about purpose-driven problem solving.
I love finding local cafes wherever I go and comparing who has the best roast and oat milk cappuccino!
I've been learning different instruments since I was a little girl and have a passion for photography, both professionally and just for fun.
At the heart of everything I do is a passion for storytelling and connection.
I enjoy nature for all of my fitness needs—hiking, trail running, mountain biking, snowboarding, and snowshoeing.
Each issue of the Friction Free Newsletter covers one real problem small businesses face — with actionable fixes you can implement the same day.
