DIAGNOSTIC SERVICES
Your Business is Leaking Revenue.
Let's Find Out Where.
This isn't just a website check. The Revenue Leakage Audit is a forensic investigation into your entire operation—Front of House, Back of House, and the "Shadow" systems you don't even know are broken.
Deep Dive Analysis • Limited Slots
The "Shadow" of Your Business
Most business owners obsess over the "Front of House"—the logo, the website header, the Instagram feed. But revenue is usually lost in the Shadows.
It's lost in the manual admin work that slows your team down. It's lost in the confusing onboarding emails. It's lost in the "gap" between your systems where customers fall through the cracks.
I look at every touchpoint—digital and operational—to find where the friction lives.
Where Revenue Leaks
Front: Confusing Buying Journey
- Leads
Back: Manual Data Entry
- Time/Labor
Shadow: Missed Follow-ups
- Retention
Total Cost
Growth Stagnation
3-Point Inspection Protocol
1. Front of House
Visuals & Experience
How does the world see you?
I audit your brand consistency, website UX, and initial customer touchpoints to ensure you look expensive and trustworthy.
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Visual Identity Cohesion
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Digital Storefront/Website UX
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The "Blink Test"
2. Back of House
Systems & Ops
Is your engine built for scale?
I inspect your tech stack, integrations, and operational workflows to find where manual labor is killing your margins.
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Tech Stack Integrity
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Automation Opportunities
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Operational Bottlenecks
3. The Shadow Side
The Unseen Gaps
The things you don't think about. Missed email sequences, broken "Thank You" flows, and the silent friction points that happen
after the sale.
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Post-Purchase Experience
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Customer Retention Loops
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Admin/Team Friction
How It Works
I don't just hand you a PDF and wish you luck.
We go through the findings together to build your recovery plan.
Phase 1: The Deep Dive Audit
I spend time alone with your business. I stress-test your systems, click every button, and map your operations.
Phase 2: The Blueprint Creation
I compile my findings into the Revenue Leakage Blueprint—a scored document highlighting exactly where you are losing money.
Phase 3: The Live Strategy Session
We meet on Google Meet (45 mins). I reveal the Blueprint, walk you through the issues live on screen, and discuss the architectural fix required to solve them.
Custom Audit
Prepared and Presented by
Hillary Eden McMullen
Status:
Leaks Detected
Stop the Bleeding, and Start Building.
If we find just one broken process or lost lead source, this audit pays for itself immediately.